Eco City Burger at Lord of the Fries

Knox Lane, Melbourne Central shopping centre, Melbourne CBD

Disclaimer: I didn’t pay for this food. Lord of the Fries gave it to me for free. Or maybe I sold a little piece of my soul for it. You decide.

I’m a pretty rampant carnivore. Anyone who knows me reasonably well knows that I enjoy eating animals; probably more so than most people, and probably more than is healthy for me. So when Lord of the Fries (a vegetarian enterprise) sent me an email inviting me to test out their Eco City Burger, I was pretty skeptical, and instantly told twitter as much. To their credit, they responded in good humour, and well, that sort of won me over enough to agree to try the burger.

I remember the first time I had Lord of the Fries. I was drunk, it was well past midnight on Chapel St, and it seemed a better option than Pie Face. (I have an irrational hatred of the Pie Face chain, but that’s a story for another time.) I vaguely remember having fries and nuggets, and thinking to myself that the fries were underwhelming, because they’re a bit floppy – an opinion I stand by to this day – but the nuggets were surprisingly good, for nuggets which aren’t made (at least in part) from meat.

Cut forward to earlier this week, when my colleague Mr E and I wandered down to the Melbourne Central hole-in-the-wall Lord of the Fries in the midst of the stifling heat wave lured by the promise of free burgers. I, of course, had the Eco City Burger, and since I wasn’t paying and the PR lady told me I could, I ordered up a bit, adding some onion rings and one of the chilli cheese poppers to the order.

The Eco City Burger is the classic LotF vegie patty, with lettuce, beetroot relish, pickles and aioli. At first glance, I wasn’t particularly impressed. One little piece of advice i have for LotF is step up your bun game. Seriously, this was the sort of bun I’d expect to find in 12 packs on the bottom shelf of a supermarket bakery section. An unyielding plasticky exterior pretty much meant even though the actual bread was soft enough, you wouldn’t know it. Think about it: the bun is the first thing your mouth comes in contact with when you eat a burger. So come on guys, don’t fall down at the first hurdle!


But let’s move on to the insides. All in all, it’s not bad. I’ll concede that for a vegie burger (though it’s more TVP than vegie?) this is pretty good. The texture of the patty is pretty meat-like; it falls apart like a meat burger would if it were just on the rare side of medium. My one issue with the patty is that it was too salty. It’s almost as if they were trying to compensate for the umami meat flavour by just adding more salt. Like a Christian apologist with something to hide. And it just doesn’t work that way, people.


The beetroot relish was bright in colour and flavour, and a smart way to include it in the burger. I hate how I often have half a slice of beetroot hanging out the back end of the burger, clinging for dear life before it splats on the plate, spraying its life force all over my white t-shirt (of course it was white). The relish provided enough flavour without being so plentiful as to ooze ungraciously out the back end.


Yep, that visual segue was intentional.

Onion rings! With the ‘Belgian’ mayonnaise – what I’m sure @thatjessho would call sperm sauce. These were pretty fantastic. If you’ve tried onion rings at Hungry Jack’s before, you haven’t tried real onion rings. The LotF ones are the real deal – actual rings of onion, crumbed and fried until golden and crispy. The sweetness of the onion and the crispiness of the crumb are tot- WAIT! THAT’S WHAT THE BURGER IS MISSING!

Time to mod the burger, to make it better. The sweetness of the onion balances out the massively salty patty, and the crumb makes the burger, well, not mushy.


WINNING. The burger was actually great like this. So I recommend if you’re going to have a LotF burger, shell out the extra $5.95 (WHAT!?) for the onion rings.


Burgers are kind of like gay sex: often messy afterwards. But worth it.